Archive for the ‘Enterprise’ Tag

Enterprises; You Don’t Exist

Corporate Walled Gardens, Dangerous!

Corporate Walled Gardens, Dangerous!

I’ve always been of the opinion that you don’t work for a company, you work for the people you interact with in the office, on calls and at lunch. This is my statutory response to an all to often posed question:

why do you work for such a huge company?

Now believe me when I say, I sort of agree with many of the reasons for working in a small company: progression is often rapid, the fruits of your labour are noted and, in a sense, you are a crucial resource from day zero.

Now beleive me when I say, I’ve thought about it, long and hard, and I came to a conclusion I never thought I would

Enterprises don’t exist…

Agile guys would tell you an enterprise is about people not technology, cluetrain buffs would tell you business is a conversation and prince2 guys will say there role is to guard their team from corporate BS and guard everyone else from their team. So where does the enterprise exist? Brand.

The Brand (yes I overuse capitals, so shoot me) is the embodiment of the enterprise, loved by some (Apple) despised by others (again Apple) it embodies an enterprises identity and aspirations… But I think even The Brand is dead. Abby is Santander, Norwich Union is Aviva and Woolworths is a penny share, The Brand is a trend, lord knows BT has changed it’s dress more than Paris Hilton over the last couple of decades.

Much has been said about corporate boundries and the rise of Web 2.0 technologies (don’t get me started on that either) so I’ll just reiterate the key points;

  • The corporate walled garden is easily hopped by the use of social media.
  • Any enterprise than shuns social media will miss the boat when it comes to my generation being In control, conversations will be social.
  • Courtesy of Paul Downey; in the intranet no one can hear you blog.

So there we go, now the next time someone asks me why I work for a huge behemoth of a company I’ll tell them

The Enterprise is dead, long live the Benterprise!